babycenter

The #1 digital resource for pregnancy and expecting parents. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. BabyCenter provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives.

(All imagery and copyrighted materials on this page are property of BabyCenter, and are only shown here as examples of my work.)

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crafts for kids video series

Millennial moms are known to be resourceful when it comes to their kids. In light of that, the team and I wanted to give one of BabyCenter's popular video series a major facelift. The team and I decided to modernize the videos by filming top view and adding quicker cuts to keep users engaged.

My Roles: Producer and Videographer
Julia Chope: Art Director
Casey Couser: Video Editor

custom Photography

According to BabyCenter, 66 percent of millennial moms say it’s important for brands to realistically portray parenting. In 2017, BabyCenter transitioned from generic stock photography to custom imagery that debunks the expectation of the "perfect parent" and speaks to the hardships and love that make up the journey. I had the pleasure of taking point on this project from conception back in 2016 and overseeing every aspect of production through to now.

Fun Fact: All of our models are real users of BabyCenter!

My Roles: Art Director, Producer, and Talent Scout
Karla Martin: Associate Producer
Nate Haniger: Photographer

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2017 Top Baby names reveal

Why not have your cake and eat it too? Each year, BabyCenter puts out a much anticipated list of top baby names and this year the team and I wanted to "reveal" the name quickly and engagingly. I had the pleasure of producing the top baby names for BabyCenter US, US-Hispanic, United Kingdom, and Australia.

My Role: Producer
Karla Martin: Videographer
Tika Fender: Art Director